Swim England

A nation swimming

One Swim England

Welcome to One Swim England – our unwavering commitment to lead and serve an aquatics community to enable safe, enjoyable and successful experiences.

Our innovative strategy has been created with the help of you and embodies the culture and values everyone in the aquatics community should strive to achieve.

At its foundation are strong, guiding principles and 18 goals which set out our roadmap for the future.

By working together with the Swim England family, we can create an inclusive and welcoming environment to help people of all ages and backgrounds learn how to swim and reap the benefits of aquatic activity.

Together, we are One Swim England.

OUR VISION
Great experiences in water. For all. For life.
OUR MISSION
To lead and serve an aquatics community to enable safe, enjoyable and successful experiences.
OUR VALUES

We
include

We are
ambitious

We
collaborate

We
do what's right

OUR GOALS
Foundations

Foundations

  • Shift the culture
  • Trusted welfare and safeguarding
  • Stronger clubs
  • Effective Learn to Swim
  • Access to water
  • Outstanding events
  • Success on the world stage
Foundations
Enablers
Enablers

Enablers

  • Build trust
  • Connected digital ecosystem
  • Outstanding people
  • Grow revenues
  • Operational excellence
  • Environmental sustainability
Community growth

Community growth

  • Tackling inequalities
  • Increasing engagement
  • Grow open water
  • Lifelong participation
  • Aquatics for health
Community growth
2025 PRIORITIES
2025 PRIORITIES
Foundations

Foundations

  • Shift the culture
  • Trusted welfare and safeguarding
  • Stronger clubs
  • Effective Learn to Swim
Enablers

Enablers

  • Build trust
  • Connected digital ecosystem
  • Outstanding people
  • Grow revenues
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